1. Parents had higher intentions of vaccinating their child with the measles-mumps-rubella (MMR) vaccine if told about the vaccine’s direct benefits to their child.
2. Providing information on the societal benefits of the MMR vaccine neither increased nor decreased parents’ intentions to vaccinate their child.
Evidence Rating Level: 1 (Excellent)
Study Rundown: The reemergence of vaccine-preventable diseases like measles in the United States has reinforced the importance of childhood immunizations. This resurgence comes in light of increasing numbers of parents declining vaccinations for their children, making communication with parents a priority. Previous literature has shown that adults are more likely to be vaccinated themselves if told about the societal benefits to immunization (e.g. protecting those who cannot be immunized, such as immunocompromised patients, and creating herd immunity). This study evaluated MMR vaccine message framing in pediatrics and findings suggest that, unlike with adult vaccinations, parents were not more likely to vaccinate their children if told about its societal benefits. Parents, however, were more likely to vaccinate their children when told about specific benefits of the MMR vaccine to their child. Though this study is limited by assessing only parental intention to vaccinate instead of action, these findings point to a communication framework towards approaching childhood immunizations.
In-Depth [randomized control trial]: This study included a national online survey answered by 802 parents of infants <12 months old. Each parent was assigned to 1 of 4 arms with differing vaccine message framing: 1) the Centers for Disease Control and Prevention Vaccine Information Statement (VIS), 2) VIS and direct benefits of MMR vaccine to child, 3) VIS and societal benefits of MMR vaccine, and 4) VIS and both direct and societal benefits of MMR vaccine. After parents received this information, they rated the likelihood of immunizing their child with the MMR vaccine on a scale from 0 (not at all likely) to 100 (extremely likely) in increments of 10. Across the study, parents rated their mean intention to vaccinate at 88.8 (SD = 21). Parents in the direct benefits group (mean intention = 91.6, P = 0.01) and combined direct and societal benefits group (mean intention = 90.8, P = 0.03) were more likely to vaccinate their child compared to the control VIS-only group. Societal benefits messages did not change the mean intention to vaccinate (86.4, P = 0.97) compared to the control group.
More from this author: Severity of complications in pediatric influenza-like illness identified, High prevalence of pediatric dosing errors suggests unit standardization, Sexting linked to sexual activity in middle school students, Possible benefit in omega-3 supplementation for extremely preterm infants, PTSD symptoms in Boston-area youth after marathon bombing
©2012-2014 2minutemedicine.com. All rights reserved. No works may be reproduced without expressed written consent from 2minutemedicine.com. Disclaimer: We present factual information directly from peer reviewed medical journals. No post should be construed as medical advice and is not intended as such by the authors, editors, staff or by 2minutemedicine.com. PLEASE SEE A HEALTHCARE PROVIDER IN YOUR AREA IF YOU SEEK MEDICAL ADVICE OF ANY SORT.