Cookie policy

Last updated October 29, 2026

Cookies are small files a website stores in your browser. Local storage works the same way. We use them in three groups: necessary, analytics and advertising.

Your choices

  • In the European Economic Area, the United Kingdom and Switzerland, we use analytics and advertising cookies only after you allow them.
  • Elsewhere they are on by default, and you can turn either group off at any time.
  • If your browser sends a Global Privacy Control signal, we turn advertising off automatically.
  • Advertising tags never load on the EvidencePulse, HypeCheck, checkout or account pages, whatever you choose.
  • We remember your choice for 6 months. You can also delete cookies in your browser settings.

Necessary

Always on. The site cannot sign you in, take payments or stay secure without them.

What it’s forSet byHow long
Remembers your cookie choice2 Minute Medicine6 months (30 days if set automatically)
Keeps you signed in, shows the right Sign in or Sign out button, and remembers account preferences2 Minute MedicineSession, or 14 days with "Remember me"
Keeps your cart and checkout working2 Minute MedicineSession to 2 days
Counts the free articles you have read2 Minute Medicine28 days
Random ID that links your EvidencePulse requests in this browser (local storage)2 Minute MedicineUntil you clear it
Prevents payment fraudOur payment processorUp to 1 year
Checks checkout payments for fraud (checkout only)Payment and fraud-prevention services, on their own domainsSee their policies
Lets you pay with a digital wallet at checkoutThe wallet provider, on its own domainSee its policy
Checks that sign-ins and checkouts come from people, not botsA bot-protection service, on its own domainSee its policy
Protects the site from bots and attacksOur security and content delivery providerUsually 30 minutes

Analytics

Optional. These tell us which reports people read and how they find us.

What it’s forSet byHow long
Counts visits and shows how the site is usedAn analytics serviceUp to 2 years
Counts visits and pages viewedA second analytics serviceUp to 1 year
Counts page views (sets no cookies)Our content delivery provider–
Records how you reached us, such as a search or a campaign, so a subscription is credited to it2 Minute MedicineSession

Advertising

Optional. These show sponsor ads, which keep most reports free, and measure our own ads.

What it’s forSet byHow long
Measures sign-ups and visits from our own ads and lets us show our ads to past visitorsThe advertising platforms we use, on this site and on their own domainsUp to 90 days on this site; see their policies for their domains
Shows sponsor ads and measures themOur sponsor-ad provider and its ad partners, on their own domainsSee their policies
Counts pages viewed and remembers the referring site to pace and target sponsor ads2 Minute MedicineUp to 400 days

Other services

Some pages load code libraries from a public content delivery network, which receives your IP address so it can deliver the files. It sets no cookies. Our fonts are served from this site.

Questions

Email info@2minutemedicine.com. Our Privacy Notice explains how we handle personal information.