Modifying advertising and nutrition labels helps reduce parental purchase of high-sugar beverages
1. In this study, adding disclosure about amount of added sugar to beverage packaging reduced parental choice of high-sugar beverages. ...
Tag: direct-to-consumer advertising
Direct-to-consumer medical marketing spending increased over last eighteen years
1. From 1997 to 2016, overall medical marketing spending increased by over $12 billion dollars, with Direct-To-Consumer (DTC) marketing representing ...