direct-to-consumer advertising

Direct-to-consumer medical marketing spending increased over last eighteen years

Brittany Hasty, MD - January 10, 2019

1. From 1997 to 2016, overall medical marketing spending increased by over $12 billion dollars, with Direct-To-Consumer (DTC) marketing representing the largest category of increase. 2. U.S. Food and Drug Administration violation letters for misleading drug marketing decreased over the same period. Evidence Rating Level: 2 (Good) Study Rundown: The United States...

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Tag: direct-to-consumer advertising

Direct-to-consumer medical marketing spending increased over last eighteen years